Greyscale was entrusted with the comprehensive interior design and branding project for the Assure Medical Imaging Centre, located at 21 Ashley, Tsim Sha Tsui. This 5,372 sq. ft. facility showcases our ability to create a harmonious blend of functionality and aesthetic appeal in a medical environment. Our scope encompassed the interior design as well as the development of the brand identity, including the logo, colour scheme, and branded materials.

Design Philosophy

Our design approach for the Assure Medical Imaging Centre was guided by the dual objectives of creating a state-of-the-art medical facility and a welcoming environment for patients. We focused on:

1. Seamless integration of advanced medical technology with patient comfort

2. Creation of a cohesive brand identity reflected throughout the space

3. Optimisation of workflow for medical staff while ensuring patient privacy

4. Implementation of a calming colour palette and lighting design to reduce patient anxiety

We worked closely with medical equipment suppliers, branding specialists, and the client to ensure that every aspect of the design supported both the functional requirements of a high-end imaging centre and the emotional needs of patients.

Design Execution

As the lead design firm, we developed comprehensive design solutions for every area of the facility. Our work included:

1. Space planning for various functional areas, including reception, waiting areas, examination rooms, and staff facilities

2. Designing a visually striking yet calming reception area with custom lighting features

3. Creating a VIP waiting area that offers privacy and comfort

4. Developing a cohesive design language for examination rooms that accommodates different imaging equipment while maintaining a consistent aesthetic

5. Implementing branding elements throughout the space, including signage and colour-coded areas for easy navigation

6. Proposing design solutions that allowed for seamless integration of medical technology within the overall aesthetic

The Assure Medical Imaging Centre project demonstrates our ability to create sophisticated medical facility designs that balance technical requirements with patient-centered aesthetics. By conceptualizing a space that seamlessly integrates advanced medical technology within a welcoming and brand-consistent environment, we have delivered a design that not only meets the highest standards of medical imaging but also provides a comforting experience for patients. The success of this project underscores our expertise in healthcare design and our commitment to creating spaces that enhance both the functional and emotional aspects of medical care.